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After feeding their hungry minds, young bookworms across the country got to satisfy their appetite for pizza, thanks to the latest HELL Caravan Tour. Three caravans with fully equipped pizza kitchens were sent to towns in Hawke’s Bay, Northland and South Canterbury, where there are no local HELL stores to reward kids who had completed the LIANZA and HELL Reading Challenge. To receive a free ‘333 HELLthy pizza’, children had to read seven books and get a stamp in each segment of their HELL pizza wheel. HELL general manager Ben Cumming says: “HELL has always challenged the norm, and with kids now becoming so engrossed with modern technology, we are bucking that trend and making reading cool again. We want pizza to be the gateway drug to reading addiction!” HELL Whangarei franchisee Courtney Wellington, who toured a caravan around Northland, says the response was overwhelmingly positive. “Hundreds of kids came out at each town we visited. They were stoked to see us! A lot of people told us how much they appreciate the effort that HELL has put in for the community,” says Courtney. LIANZA communications manager Ines Almeida says: “The caravan tour helps generate an extra buzz by delivering pizza to kids who wouldn’t normally get the chance to celebrate the completion of the challenge. Hopefully this extra effort will inspire these children to keep on reading in the future!” Nationwide, 319 schools and every public library in the country are taking part in the reading challenge, which has proven to be so popular that HELL had to print another batch of wheels. “This year has been a massive success. By June, we had run out of the first batch of 100,000 wheels – so HELL generously printed off another 50,000. I’m still getting requests from schools to join the challenge!” says Ines.


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