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The HELL Reading Challenge has incentivised young New Zealanders to read more than 2.5 million books! Kids, parents and teachers are reaping the rewards:

“I hated reading but now I'm in love with it!” – Britney, Year 8 (Glenfield Intermediate, Auckland) “Alyssa has become a much more confident reader. She is more willing to try new books and is not discouraged by mistakes or unfamiliar words.” (Parent of a Year 2 pupil at Chaucer School, Blockhouse Bay, Auckland) "We have a boy who would not even read to his teacher aide. Since taking part in the HELL Reading Challenge, we are thrilled with the progress he has made.” – Teacher (Tauranga Intermediate) This reading revolution has very likely already been sparked in your local community. Now in its third year, the HELL Reading Challenge has seen 450,000 Pizza Wheels distributed around the country to date. The Pizza Wheels are used by kids to record their reading achievements. Once seven books have been recorded and verified by a teacher or librarian, the wheels can be redeemed for a free ‘333 kid’s pizza’ from HELL. The programme is completely free for primary schools and local libraries to enter; 655 school and public libraries across the country are registered so far for this year’s challenge. Click on the image to read more quotes from those taking part!


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